Collective intelligence in companies: why is it important for the well-being of your teams?

Yousra Mahros, Jul 2021

Collective intelligence in companies is the ability to mobilise the skills of all the employees of a company in order to achieve a common goal. Much more than a simple tool, this technique leads to the success of projects and the satisfaction of users. If you are wondering why it is so important for the well-being of teams, read on.

1. Create good team collaboration

Several factors influence good collaboration within a group, including a friendly environment and the way in which everyone is given a say. Collective intelligence in companies ensures these two points. In general, the nature of collaboration is closely linked to the nature of productivity.

Collective intelligence encourages the equitable distribution of the word and encourages members to express themselves. It seeks the quality of each person and develops skills.

Freedom of expression improves trust, which in turn generates a warm atmosphere. All this leads to a productive environment and the achievement of projects. And as they say: you can’t change a winning team.

2. Developing people’s skills

Collective intelligence in business is considered to be the intellectual capacity of a team or group of people. It is the result of interactions between individual skills and promotes their development. A team composed of diverse profiles is ideal for understanding its importance.

Collective intelligence allows each member to easily find his or her place in the group. It puts forward a common vision, while building on the different talents. In this way, members are appreciated both for their individual qualities and for their contribution to the satisfaction of the general interest (company).

In other words, it means that no one is forgotten (everyone is indeed recognized for their efforts and at their true value). This makes members sacrifice more for the common cause, which has an impact on the well-being of the team.

3. Working in project mode

Another advantage of collective intelligence in companies is working in project mode, i.e. setting a precise objective. A real synergy and profit centre is thus created within the group, with the ultimate goal of user satisfaction. In addition, it allows members to self-organise, gain flexibility and take responsibility.

It is important to note that for this mode to be successful, collective intelligence offers the possibility of choosing the project leader. Since the collective takes precedence over everything else, the project leader is chosen for his or her communication skills (and not for subduing the group). He/she also accompanies, guides and encourages his/her colleagues.

With such momentum, the target is quickly reached and the team strengthened.

4. Encourage creativity

Creativity is a key point for the development of a company. Imagine a customer’s frustration when he or she makes a purchase that does not meet his or her expectations. A certain amount of inventiveness would have been enough to design a product that resembles him and gives him complete satisfaction.

Collective intelligence in business is important in that it uses tools that stimulate the creativity of a team. In addition to its own freedom of expression, it also allows the use of photo-language, forced associations or drawings.

All these elements make meetings more dynamic. And it is during the confrontation of ideas that rich and successful projects are born. These projects obviously contribute to the satisfaction of users and encourage them to leave positive feedback.

Thus, it is clear that collective intelligence is also a feedback tool. Its action consolidates the links between the members of the group who, through a single decision, manage to satisfy the consumers.

5. Getting teams to stick together

Do you want your teams to be united and ready to make your company take off? Then collective intelligence in business is the right solution. It is based on 2 axes that contribute to the strengthening of relations within the group, through trust.

First of all, collective intelligence allows information to be shared. More often than not, each member of a team has only a part of the data that can help achieve the common goal. When everyone is on the same wavelength, understanding gradually develops between the members (this is a good source of trust). In addition, feelings of superiority and inferiority disappear.

Secondly, collective intelligence includes employees in the decision-making process. This situation makes them feel more valued and allows them to develop a sense of belonging. To do this, they strive to maintain close links with other team members.

6. Training motivation and gaining responsibility

By bringing understanding to the group, collective intelligence in business makes the objectives more precise. Everyone has an overview of the project and its goals.

Together with the warm atmosphere of the working environment, these goals give the group extra motivation (meaningful workloads are always appreciated). At the same time, the well-being of the team increases.

On another level, collective intelligence increases the responsibility of employees. The more motivated the team is, the more autonomy it gains. Thus, each person brings his or her own skills to the table and is fully committed until the project is completed.

7. Generating goodwill

The development of goodwill within the team is also part of the assets of collective intelligence.This benevolence is generated by the sharing of talents, skills, ideas, the culture of exchange, etc. The motivation to respect others and to act for their good has a positive effect on the whole group.

Collective intelligence is one of the best solutions for breathing new life into your teams. In particular, it encourages the development of each person’s skills, the creation of a good atmosphere and work in project mode. It unites and motivates members and improves their creativity. All these factors lead to the success of the company.